


REIGHTON 



H E I G H T S 




DEVELOPED BY 

Southern Land & Development 
Company 

C H A R L O T T~E, ~N. C. 



^Foreword 

i 




HE ATTENTION of the investing public is in- 
vited to CREIGHTON HEIGHTS, a tract 
of suburban properly lying conveniently adjacent 
to Charlotte, N. C. Within the past ten or 
fifteen years Charlotte suburban real estate has 
undergone tremendous enhancement of values 
because of the ever-growing demand for home 
sites by new-comers attracted to Charlotte as a 
place of business and conservative observers believe that this demand 
will be even larger in the immediate future. 

Charlotte is already the commercial center of North Carolina, 
and the coming of the great interurban system of electric railway 
lines which with Charlotte as its hub will reach from Durham, N. 
G, on the north to Greenwood, S. C, on the south, will mean inevit- 
ably a great impetus for increased growth to the first-named town. 
This development will mean hundreds of families who will have to 
be provided with homes, and the great majority of these will prefer 
a suburban site away from the noise and bustle of business. 

CREIGHTON HEIGHTS lies a mile and a half from 
Charlotte's business center — that is, within fifteen minutes' walk. Its 
elevation gives it a beautiful outlook upon the surrounding country. 
No smoke-producing factories lie in its neighborhood. In a word it 
combines in a high degree the qualifications demanded of a popular 
residential suburb. In placing the property upon the market at this 
time it is purposed to hold out to the investor a most attractive pros- 
pect of speedy returns. 

The man who owns a lot in a desirable suburb can command 
a very neat profit from the home-seeker. "Few large fortunes can 
now be made" declares Andrew Carnegie, "except from one 
source — the rise in values of real estate," and the late Grover Cleve- 



land immediately before his death expressed the belief that "no in- 
vestment on earth is so safe, so sure, so certain to enrich its owner 
as suburban realty." 

Does CREIGHTON HEIGHTS spell opportunity for you? 
Have you savings which you would like to place to advantage? 
Consider these questions carefully in the light of the opinion of such 
shrewd observers as Carnegie and Cleveland and do not neglect such 
an opening. For further information, write 

Southern ~Eart& £$ l^evelopmettt (To. 

Sclwjn Ifotel !&uil&ing, Charlotte. 3t. (T. 



-■■ — - — 




SELWYN HOTEL. 



SOUTHERN MANUFACTURERS CLUB. 



The growth of the City of Charlotte has been one of the most 
remarkable events in the history of the Piedmont section of the Caro- 
linas during the past fifteen years. This growth has not been the re- 
sult of so-called "booming" — a process by which values are inflated 
principally by excitement, to fall again as soon as the excitement 
passes. The city's growth is the result of a combination of natural 
advantages and economic developments which make for solidity. 

Indissolubly connected with this growth is the wave of pros- 
perity upon which the State of North Carolina has been riding dur- 
ing the period named. For many years agriculture was the prin- 
cipal source of wealth in North Carolina, but within the last quarter 
of a century its people have given great and ever increasing attention 
to industrial pursuits. Cotton mills have sprung up on every hand, 
furniture factories, tobacco factories, manufacturing plants of one 
sort and another are thick. The State today is a rich field in which 
capitalists from other points are eager to invest their funds. 

And the center of all this activity is the City of Charlotte. Here 
are located the largest enterprises. Here the larger portion of the 
new undertakings have their inception and make their headquarters. 
Such development is not the result of chance. It comes only to com- 
munities which are alive to their every opportunity. A quarter of a 
century ago Charlotte was only a country town of less than ten 
thousand inhabitants. Today the population has been quadrupled. 
The increase which has been attained in the past when opportunities 
v/ere comparatively small will be far out-distanced in the immediate 
future. 

For the development of this section is still at its beginning. On 
every hand the spirit of progress is to be seen. Farmers are no 
longer content to raise a fraction of a bale of cotton to the acre. 
Improved agriculture is being more and more widely introduced each 
year and with results that would have astounded the ante-bellum 
planter. This improved farming spells bigger yields, greater net 
profits and by the same token a greater volume of business in all 
lines. 




COMMERCIAL NATIONAL BANK. 



REALTY BUILDING. 



The same aggressiveness which is pushing scientific farming is 
to be seen in many other phases of the life of the section. People are 
awakening to the imperative necessity of good roads, and great State- 
wide highways are being constructed. Nor are the longer routes 
receiving exclusive attention. Township after township is voting 
money for the purpose of putting its own particular roads in first- 
class condition. With better and more rapid means of communica- 
tion the expense incident to delays will be eliminated and business 
will receive a fresh impetus from the improved highways. 

But North Carolina is not content to make material progress 
only. Its leaders are alive to the fact that unless the condition of 
all the people be advanced, material assets will be of little value. A 
large body of devoted men and women are giving their lives to the 
cause of public education and "a school house a day" — meaning 
that for six or eight years North Carolina has erected more than 350 
school houses a year — is a slogan to which every citizen of the State 
may point with pride. 

Instances of the same spirit might be multiplied almost in- 
definitely but enough has been said to justify the conclusion that the 
people of North Carolina are more thoroughly progressive today 
than they have ever been, more eager to seize opportunities, better 
prepared to make the most of these opportunities. 

In no community is this aggressive public spirit more notice- 
able than in Charlotte. For example, the question was recently agi- 
tated as to whether the auditorium which had been built by private 
enterprise and which had sheltered many notable and important con- 
ventions should be diverted to business purposes. The matter wa& 
submitted to the electorate and by an overwhelming majority it was 
decided that the city should purchase the property and maintain it 
as a necessary municipal asset. This single instance is a fair example 
of the attitude of Charlotte to public questions. It is the fruit of the 
same spirit which is erecting a school house upon every hill-top in the 
State and building macadam or sandclay roads in every township. 

What, then, does this spirit in section and community mean as 
regards the future? If it means anything, it means that every op- 



porlunity presented will be seized, that no points will be overlooked 
which might make for greater prosperity. Admirably located with 
reference to geographical situation, with a climate which never suffers 
excess either of heat or of cold, with a yearly rainfall which is amply 
sufficient for the purposes of agriculture, with six railroads already 
centering here and several others in process of survey, with the dirt 
flying from the right of way of a tremendous electric railway which 
will unite still more closely the entire Piedmont section of the two 
Carolinas, Charlotte bids fair to grow as rapidly during the next de- 
cade as any community in the United States, excepting possibly New 
York City itself. And whereas, the profits from New York subur- 
ban really have long since been raked over as with a fine toothed 
comb, the larger part of those from Charlotte are yet to be har- 
vested. 




TRYON STREET, LOOKING NORTH. 



The prominence of Charlotte in North Carolina affairs dates 
far back but the recent census was the first to give her more popu- 
lation than any of her sister towns. This fact indicates accurately 
how rapid has been the city's growth in the last ten years. 

Immediately surrounding the City of Charlotte is the sturdy, 
progressive county of Mecklenburg, and within marketable distance 
are Gaston, Lincoln, Cabarrus, Rowan and Iredell. With these 
counties communication is of the easiest owing to the splendid sys- 
tem of improved highways laid down a number of years ago, each 
and all leading to Charlotte as a center. This situation has brought 
Charlotte more closely into touch with these prosperous neighbor 
counties and they in turn have furnished no few factors to its upbuild- 
ing. With excellent railroad facilities, Charlotte is naturally the ship- 
ping point for all the territory named and for much beyond it. 

Under these conditions wholesale houses, looking for convenient 
headquarters from which to supply these counties, naturally grav- 
itated to Charlotte until College street has become the busiest busi- 
ness street in the State. 

Furthermore Charlotte's twenty-odd cotton mills create no small 
volume of business which adds to the city's sum-total. 

The next step was the coming of the branch departments of 
nation-wide concerns. Swift & Co.'s refinery, the Standard Oil Co., 
the General Fire Extinguisher Co., are examples of this type and 
more are coming in every month. 

And all this time Charlotte was showing herself awake to the 
meaning of these opportunities. Progressive citizens like Mr. E. D. 
Latta, began planning not for today nor tomorrow but for years 
ahead. Their foresight is being justified by the developments which 
are already taking place. 

It was a good day for Charlotte when the great Southern 
Power Company placed here its headquarters. This company has 
developed several hundred thousand horsepower from various water 
courses under its control and is distributing this power by means of 
transmission lines throughout upper South Carolina and the entire 
Piedmont region of North Carolina. 




FIRST PRESBYTERIAN CHURCH. 




SWU\KC, POSVnOM OF 
CMRttUTCTF 
HMD ITS 



\ 



o 



A 



SKETCH MAP SHOWING STRATEGIC POSITION OF CREIGHTON 
SOUTHERN AND S. A. L. RY's., AND THE GREAT INTERlj 



CONCORD 




I'.IGHTS WITH REFERENCE TO THE CITY OF CHARLOTTE, THE 
I'.AN SYSTEM WHICH WILL COVER PIEDMONT CAROLINA. 



When the interurban system was first planned by its promoters 
no point was thought of for its hub except Charlotte. The territory 
proposed to be covered, extending from Greenwood, S. C, to Dur- 
ham, N. C. lends itself naturally to Charlotte as a center. And from 
the capital of Mecklenburg will radiate practically every important 
line in the proposed system. 

The interurban electric line idea has been thoroughly tried out 
in the middle west and in every instance the results have been the 
same. Where the construction is managed with foresight and the 
operation with ordinary business discretion the entire section covered 
has increased in wealth and prosperity as well as material comfort, 
and no community to so great a degree as the hub or center. Such 
a community naturally becomes the great clearing house for all the 
other towns upon the route. 

The plans of the promoters of the interurban contemplate an 
early belting of the city of Charlotte. Allied interests already con- 
trol the street railways not only of Charlotte but of Spartanburg, 
Greenville and Anderson as well. These connections indicate that 
the system will be closely knit and of smooth, frictionless operation. 
There is no conceivable reason why what such lines have brought 
about in the Middle West should not be repeated in the immediate 
future with reference to Charlotte. 

These reflections justify the belief that the growth ahead of this 
city will far exceed anything she has experienced in the past. New 
people mean new homes and new homes require sites. The wise 
investor will place his funds so that they may share the inevitable 
enhancement of values which will result from this growth. 

Nor is Charlotte sitting supinely by and letting this wave of 
opportunity sweep up to it of its momentum without lending it aid. 
The same months which saw ground broken for the interurban rail- 
way witnessed a campaign for the issue of city bonds which will 
spell big things for the citizens that are to be, though at present per- 
haps they have little inkling of the matter. $350,000 was voted to 
secure an immediate tapping of the Catawba river at a point some 
twelve miles distant and the laying of pipes therefrom to the city. 



This undertaking ensures to Charlotte a pure, wholesome and never- 
failing water supply for all time to come, no matter how great the 
growth of the community. $150,000 was voted for an extension of 
the sewerage system into the suburbs and a like amount for the fur- 
ther permanent improvement of the streets, and $ 1 00,000 was de- 
voted to the enlargement of the public school system. The signifi- 
cance of this action, written across the face of it in unmistakeable 
terms, is that Charlotte recognizes the obligations incumbent upon 
her as a large business center and is ready and amply able to care 
for them. 

The excellence of real estate as an investment has been es- 
tablished over and over again in every section of the United States 
within the last twenty-five years. It is a form of wealth which can- 
not burn down, cannot run away, cannot be made the subject of ex- 
tended grafting operations. When an investor pays his money for 
real estate, no matter what unforeseen contingencies may arise, the 
land itself remains to show him value for his money. Such in bare 
outline is the logical analysis of real estate investments. 

The large majority of investors — especially those with only a 
few hundred or a few thousands to invest — want an investment which 
will yield a reasonably satisfactory profit within a reasonable time. 
They do not care to tie their money up indefinitely even for the pros- 
pect of large gains, nor on the other hand are they willing to sacrifice 
solidity for a brilliant but risky venture. 

CREIGHTON HEIGHTS offers unusual attractions to this 
class of investors. It is an extensive tract lying a mile and a half 
from the heart of Charlotte's business district. On the east runs 
the Statesville road and on the west that to Beattie's Ford, each an 
excellent example of the hard, durable macadam road which has 
made Mecklenburg county so widely and so favorably known. The 
tract is slightly rolling with a good elevation. Plans are now being 
made to drive a broad well-paved street through the property from 
the Statesville to the Beattie's Ford road — an undertaking which 
the character of the surface will render not difficult. 

The suburb is quite away from the hustle and noise of the busi- 




PRESBYTERIAN COLLEGE. 



ELIZABETH COLLEGE. 



ness streets, yet within fifteen minutes' walk of the skyscraper. The 
projected belting of the city by the interurban line renders it highly 
probable that the right of way will run within a stone's throw of 
CREIGHTON HEIGHTS. With beautiful macadam roads and 
excellent street car service the transportation problem will not exist. 

Charlotte has voiced in no uncertain tones the definite policy 
of extending the water and sewerage systems to the suburbs, as is 
evidenced by the satisfactory majorities received by the bond issues 
for these purposes, approved July 4, 1911. This means that by the 
time the home-makers are on the ground the connections for water 
and sewerage will be ready for them. 

Thus on the score of natural advantages, of easy accessibility 
to the city and of modern improvements CREIGHTON 
HEIGHTS offers exceptional advantages to the home-seeker. It is 
as certain as anything human can be that these advantages will not 
remain unnoticed. It is for the investor who buys Creighton 
Heights property at this time before the rush has caused its value 
to soar skyward, to reap the profits of a far-sighted placing of his 
money. 

THE MANAGEMENT WILL NATURALLY KEEP 
THE CLOSEST WATCH UPON THE DEVELOPMENT 
OF THE SUBURB, NOT ONLY DURING THIS EARLY 
PERIOD OF ITS UP-BUILDING BUT AFTER THE 
HOME-MAKERS BEGIN TO FLOCK THITHER. OP- 
PORTUNITIES WILL BE AFFORDED TO BRING 
OWNERS AND PROSPECTIVE PURCHASERS INTO 
CLOSE AND IMMEDIATE TOUCH. THUS THE 
PROPERTY OFFERS THE ADDITIONAL ADVAN- 
TAGE OF A SECURITY WHICH WILL BE READILY 
CONVERTIBLE INTO CASH WITHOUT THE SACRI- 
FICE OF PROFITS. 

The quantity of land in the vicinity of Charlotte which is suit- 
able for residence purposes and still unoccupied is limited. For this 
kind of property there is an ever-increasing demand but no matter 
how the demand increases there can be no material increase of desir- 




BAPTIST CHURCH. 



Y. M. C. A. 



able home-sites. You simply cannot duplicate land as you can almost 
any other form of wealth. A limited quantity of a commodity and 
an ever increasing demand for it means stability and enhancement in 
the value of that commodity. This is an irrevocable law of 
economics. 

But the mere intellectual acceptance of an economic law never 
made a dollar for anyone. It is necessary to apply the law, to seize 
the opportunity it holds out. The man who reads this and says to 
himself: "Yes, that's true!" may or may not win a competency for 
himself and his family. The man who reads this and decides to 
take advantage of the rise in real estate values which is offered by 
the CREIGHTON HEIGHTS property will have taken at least 
the first step on the road to fortune. 

¥ v v v v * 

It is said that opportunity knocks once upon every man's door. 
Are you quite sure it is not knocking right now upon yours? 

v v v # * y 

Here are some dots about the City of Charlotte which are 
worth remembering: 

In 1865 the population was 2,000; in 1890 it was 10,000; 
in 1900 it was 19,000; the census of 1910 gives 34,014 and since 
these figures were collected Charlotte's growth has been greater than 
ever before. 

In 1901 the bank deposits in the city were $2,000,000; today 
they exceed $6,000,000. 

Ten years ago the annual postoffice receipts amounted to 
$50,000; the figure stands today at $150,000. 

In 1897 there were 120 telephones in use. Now there are in 
the neighborhood of 3900. 

Of the 780 cotton mills in the entire South nearly 500 are with- 
in a radius of 125 miles of Charlotte. 

Six railroad lines center in the city and there are more than 40 
passenger trains daily. 




CITY HALL. 



Water-power which will develop 1 ,000,000 electrical horse- 
power lies within 60 miles of Charlotte. 

The city's seven banks possess total assets of $10,863,022. 
The four Building and Loan Associations have a total authorized 
capital of $13,000,000. 

More than 500 traveling men make their headquarters in 
Charlotte — a sure indication of its central location commercially. 

The surrounding county — Mecklenburg — has 220 miles of 
highly improved macadam roads — its name is mentioned with com- 
mendation in every good roads gathering throughout the United 
States. 

"To him that hath shall be given" is true as regards cities as 
well as individuals. It is the city that has shown itself progressive 
and wide-awake in the past that is going to prove most attractive to 
home-seekers. 

These home-seekers must be provided with home-sites. 

There is an interesting point in this connection — interesting for 
anyone who is considering an investment in CREIGHTON 
HEIGHTS. 

Do you catch it? 

It is that the owner of desirable suburban property is in on the 
ground floor. As the city realty values increase, the value of his 
property increases. 

Let Charlotte's growth multiply a few of your spare dollars 
for you. 

For more detailed information, write 

Southern ~£att5 £? ^Development (To. 

Selw?tt Ifotd building, Charlotte, tt. C 



DEC 7 HM 



fJ£H 



DEC 7 Wjf. 



